Laws

The current issue and dear text archive of this daybook is available at www.emeraldinsight.com/1759-0833.htm JIMA 1,1 Shariah observation: denote practices of bevel Muamalat in Malaysia Ahasanul Haque, Khaliq Ahmed and Syeada Irfath Jahan Department of Business Administration, International Islamic University Malaysia, Kuala Lumpur, Malaysia solicit drive The purpose of this make-up is to assess the existing publicizing practices in Malaysia and their compliance with the Shariah (Islamic Law). Design/methodology/ preliminary admit descriptive observations, the promotional tools and practices used by the crowing formal banks were compared to those used by the Islamic banks. A congeries of 40 different advertisements were assessed as well as lag and military unit from 30 branches were interviewed. Findings The study reveals that customers remain oblivious(predicate) of the Islamic banks products. Shariah-based promotions volition help increase customer sentiency of these banks and their offerings. Research limitations/implications hereafter research on Shariah-based promotions and advertizing testament improve banks forcefulness and help position them as region models for other advertisers, both Islamic and non-Islamic.

The producers of Islamic advertisements need to apply precise cover version procedures that ensure the delivery of their nitty-gritty through Shariah-compliant methods. Originality/value The paper contributes to research through up(a) understanding of the main issues relating to the final result of advertising practices in Islamic societies. Keywords Advertising, Promotional methods, Islam, Banks, Malaysia Paper figure Research paper 70 1. Introduc! tion Marketers consider several factors in nightclub to create and deliver effective messages. These factors include, but not tighten to, restrictions on the type of media used, the ability to promote certain products, advertising images, social groups, and government restrictions (Waller and Fam, 2000). Simultaneously,...If you want to get a beneficial essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay