How does the mass media reinforce sterotypes?

Stereotyping is a mental activity that is neither natural or necessary; however, due to laziness, upbringing or coincidental experiences (Lester, 1996, p.1), the stereotyping of individuals results in harmful generalisations that ultimately deny an individuals unique contribution to humanity (Lester, 1996, p.1). When the mass media ask aim in stereotyping, mis tether representations concerning members from diverse cultural groups are confirmed. In this essay, a broad range of texts will be employ to examine the ways in which the mass media name and reinforce brotherly stereotypes around gender, ethnicity and age, as easy as how the media shape ones liking though direct images. It cannot be doubted that the media deeply influence peoples attitudes and outlooks. They subscribe a whole variety of tuition which individuals would not other than acquire. Newspapers, books, tv set receiver, radio, films, recorded music and usual magazines (Giddens, 1989, p.79) bring individual s into close clear up with experiences of which we would otherwise work little awareness (Giddens, 1989, p. 79). There are truly few societies, in current times, even among the more conventional cultures, which remain in all untouched by the mass media. electronic communication is ready to hand(predicate) even to those who are completely illiterate, or in insulate areas of the world. According to Juredini and Poole, gender usually refers to the behavioural and attitudinal characteristics as well as roles that are learned and derived from a particular cultural milieu (2000, p.171). An definitive lineage of gender information in a consumer parliamentary bit is television. Despite some notable exceptions, for example Sesame Street, most television shows continue to portray manlikes and fe young-begetting(prenominal)s in stereotypical gender roles (Sigorelli, 1990, citied in Newman, 2000, p. 136). In a recent study of television programs, male characters are more likely th an female characters to occupy leading role! s and achieve them, as well as being visualised as inquisitive. In... If you want to get a full essay, grade it on our website: OrderEssay.net

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