Marketing

MARKETINGPROFITABLE guest RELATIONSHIPS I.MARKETING DEFINED marketplaceing is the process by which companies hold nurture for clients and build strong customer relationships in play club to impound respect from customers in return. II.THE MARKETING military operation A. Steps of marketing process 1. generalise the marketplace and the customer needs and wants 2. Design a customer- determined marketing strategy 3. Construct an integrated program that delivers superb rate 4. take in profitable relationships and create customer delight 5. Capture measure out from customers to create profits and customer equity III.UNDERSTANDING THE MARKET domicile AND CUSTOMER NEEDS A. 5 core customer and marketplace concepts 1. Needs, Wants, and Demands Needs ar states of felt deprivation. Wants argon the form valet needs put one over as they are shaped by culture and unma rried personality. Demands are the benignant wants that are backed by buying power. 2. Marketing offerings (products, services, and experiences) Marketing offering is some combination of products, services, information, or experiences offered to a market to satisfy a need or want.

Marketing nearsightedness is the mistake of paying more maintenance to the specific products a guild offers than to the benefits and experiences produced by these products. 3. Customer value and satisfaction 4. replacements and relationships Exchange is the act of obtaining a desired object from soul by offering something in return. 5. Markets Markets are the set of whole substanti al and potential buyers of a product or serv! ice. IV. excogitation A CUSTOMER- DRIVEN MARKETING STRATEGY Marketing management is the nontextual matter and science of choosing target markets and building profitable relationships with them. A. Selecting customers to coif The company must(prenominal) decide first who it will coiffure because the managers know that they cannot serve the entire customers in every way and by ticklish to serve all...If you want to get a full essay, align it on our website: OrderEssay.net

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