Harley davidson inc. Developes a strategic corporate objective for rhe business

INTRODUCTION The purpose of this report is to develop a strategic bodily objective for HarleyDavidson Inc., a publicly traded, employee owned maker of giant star pedals, recreational and commercial vehicles, military demurrer items, and small engines, distributing its products to domestic help and international markets targeting all men and women of all ages. INDUSTRY AND COMPETITIVE MARKET The assiduity to a lower place study is the motorcycle industry consisting of five major manufacturers: oneness American (Harley Davidson), and four Japanese (Honda, Yamaha, Kawasaki, Suzuki) and rough European companies (mainly BMW of Germany and some other Italian companies). Most companies market their motorcycles and accessories on a worldwide basis, handling international trade by external distributors and domestic sales through franchised outlets. Industry sales of motorcycles were shoplifting in the early l990s because of the recession and the competition from computers an d electronic products diminish consumers discretionary income. Sales of accessories and parts make up 36% of total retail sales and is a viable mental object area for producers to explore because people inadequacy something to differentiate their bikes. Previously, motorcycles were viewed as a cheap means of transportation. By 1992, they came to be viewed as a recreational, or a luxury item. This new perception of motorcycles guide to the know takegeableness of more expensive models with high uper prices.

This led to the introduction of consumer financing, one of the fastest growing service areas in the motorcycle industry. MISSION         Harleys strategic objectiv e is to continue to put forward safe, high ! applied science heavyweight bikes and keep node satisfaction at high levels. This quality vision more than doubled Harleys market parcel of land and increased its dent loyalty. EXTERNAL PLANNING PREMISES CUSTOMERS         They can be split up up into 2 categories men and women. Men.         A. Men under 30. This pigeonholing accounts for 44% of all sales. T herefore, a great opportunity exists here because of the... If you want to get a full essay, order it on our website: OrderEssay.net

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