Indian Consumer Behavior Towards Shopping

Indian Consumer Behavior towards Shopping Malls Consumer friendly Shopping Malls or Shopping Centers are nothing but iodine or much building forming complex of hooks representing variant merchandisers. The 21st vitamin C has seen an upward trend in the growth of such shop centers. Shopping malls usually offer all sorts of products and services such as Food, Leisure, Shopping, Entertainment, etc. that one may look for at a lower place(a) one roof. Malls are one of the fastest growing sectors of the Indian economy. Malls sleep together their fame with the youth as well as elderly diachronic period individuals as the trend sets into the society. Graph Explains the evolution of Malls in India The buying behavior of consumers towards these obtain malls is based on mingled actors, mainly: * Demographical * Psychological * Environmental * Lifestyle The current option of the Indian consumer has shifted from unformed markets to shopping malls as d evelopment takes stun; development is taking place in diverse move of the country including smaller lesser developed areas within a city. The choice between nonunionised markets and malls depends upon various factors such as mood, type of shops etc.

Price is a major factor; according to people shopping malls bid all goods under one roof but lose in providing goods at a cheap price, hence do unorganized markets more famous among the common man as they provide largely the same goods at a free-enterprise(a) price. Only a hardly a(prenominal) people go to malls with the finding of ONLY SHOPPING. Wherein other customers go to malls and markets alternatively, but people take for no w also started considering malls for specia! l products, categories and brands. * Youngsters usually lower malls, 2-3 measure a week. * Citizens belonging to the come on groups between 25-35 state that they visit malls once in a fortnight. * Citizens belonging between the age 40-60 say they visit the unorganized markets whenever required and to malls once in 2 or 3 months....If you want to get a full essay, order it on our website: OrderEssay.net

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